Integrate IT - Web Traffic Improvement
Does this sound like you? Your Internet web site was developed
to promote your company's products and services. The site includes a web
site with pages for the company history, products and services and a contact us
page for more information. Your site was designed by either:
- A web site designer with little or no knowledge of the company's
industry, or
- By someone with industry knowledge but little or no technical
knowledge
After the design and development process was
complete, the web site was marketed by someone with little marketing
knowledge. The site was registered with various Internet search
engines. Keywords were used that emphasized your products and
services.
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Were these your results? After a period of time, your company
was unhappy with the traffic coming to your site. Those visitors that came
to your web site only visited one or two pages and left. Very few, if any,
sales resulted from your Internet web site.
What went wrong? Everything. From the very beginning, the
web site was designed from your perspective, not from the perspective of your
customers. Your web site emphasized your products and services, not the
benefits your customers receive from your products and services. See
the difference?
Here's where to start. SoftwareUnlimited provides an action plan and
implements the steps necessary to provide you with a web site that will improve
your traffic and resulting sales. We include the following:
- Market research of your best customers. From this research you will know
the benefits your customers receive from your products and services.
- We assemble case studies emphasizing customer benefits.
- Customer testimonials are collected and prominently displayed on your web
site.
- We design and develop your Internet web site from your customer's
perspective.
IT marketing specialists. From the customer market research,
SoftwareUnlimited will design a marketing plan to promote your web site.
Registration with the Internet search engines is only one part of the
marketing process. When registering with the Internet search engines,
SoftwareUnlimited creates your Meta Tags (keywords, titles and descriptions) and
page text:
- Keywords - We use your customer market research to create unique keywords
for each web site page.
- Titles - These keywords are used to create a specific title for each page.
- Description - Each page should have a description. SoftwareUnlimited
uses the title and expands upon it to create a description for each web site
page.
- Page text - The description on each page is used to create the web site
page text.
In addition to the above, SoftwareUnlimited also provides Internet
improvement and promotion services to increase your revenues and improve your
level of customer service.
Our goal is to meet or exceed your expectations! You will have a web
site that emphasizes the benefits your customers receive from your products and
services. This customer orientation will result in a higher placement in the
Internet search engines. The higher placement and customer oriented site
will result in greater traffic and increased revenue. Visit our Internet Integrate
IT services to find out how we can help you increase your traffic and
revenues.
Contact us to find out how we can help you increase
your productivity, efficiency and profitability.
"SoftwareUnlimited
reviewed our site and found everything was designed from our perspective.
We didn't have a client orientation. No wonder we weren't getting any
leads. They helped us understand the problem, redesigned our site, and now
we are generating sales." SF, Sales
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